Mynd Labs ResearchField 06
Retail & E-commerce
What people want, and how things reach them.
The question
How does a shopping system stay useful to the buyer and honest about the seller?
Commerce sits between desire and logistics. The research question is how to help a person find the right thing without steering them to the wrong one.
Programs
3 directions we are working on.
- 01
Honest recommendation
Ranking that can explain itself and does not hide the comparison.
- 02
Catalogue understanding
Turning messy product data into something a search can truly reason over.
- 03
Returns and service
Resolving the unhappy path quickly, since that is where trust is won.