Field 08

Media & Publishing

Stories, sources and the trust between them.

The question

How do you scale creative work without losing provenance?

Media is a trust business. As generation gets cheap, knowing where something came from becomes the valuable thing.

Programs

3 directions we are working on.

01
Provenance
Carrying source and edit history with a piece of content through its whole life.
02
Editorial assistance
Tools that sharpen a writer’s work and leave the voice with the writer.
03
Rights and licensing
Making usage terms legible to both creators and systems.